Golf World - June 25, 2012

you for bad shots. We’ve seen through the years that any type of player can win if he can hit the right shots.”

TPC RIVER HIGHLANDS CROMWELL, CT

A focus on the community & charity. The partnership between the Travelers Championship and Connecticut is one of the greatest in sports. And players recognize how well the fans support the tournament.

“I’ve been here for a few years now. It’s just fun coming back,” Watson says. “There’s a lot of support from the city and a great atmosphere. You get energized just being here.”

family-friendly activities makes the tournament a can’t-miss event,” says Andy Bessette, Executive Vice President & Chief Administrative Officer of Travelers. “By appealing to a wide audience, we can raise more money for charity as we celebrate the tournament’s 60th anniversary.” The Travelers Championship fills the bill perfectly. Start with a concert series featuring KC & the Sunshine Band. Other
offerings include Women’s Day, youth
activities and the Fan
Zone. There’s even a
fund-raising 5K run
before the tournament.
And on Tuesday, players
and fans get a charge
out of the 15½ hole,
a floating Travelers
umbrella “green,”
where the professionals
try to make an ace or
get closest to the hole
to earn $10,000 for a
charity of their choice.
The U.S. military also

“Hosting some of the world’s top players and creating family-friendly activities makes the tournament a can’t-miss event.”

2012 TOURNAMENT FACTS
Dates: June 21-24, 2012
Field: 156 players
Format: 72 holes, stroke play
Purse: $6 million
Winner’s Share: $1.08 million

The tournament redirects much of that energy back to the community. An economic-impact study completed last year showed that the Travelers

BROADCAST SCHEDULE (All listings are Eastern Daylight Time)

— Andy Bessette

Championship generates nearly

Television: Thursday & Friday, June 21-22 3 - 6 pm, Golf Channel Saturday & Sunday, June 23-24 1 - 2:30 pm, Golf Channel; 3 - 6 pm, CBS Radio: SIRIUS 208/XM 93 Thursday, June 21-Sunday, June 24 12 pm - 6 pm

$28 million annually for the state, and more than $130 million since Travelers became title sponsor in 2007.

The Travelers Championship also is proud of its charity mission. In 2011, it generated more than $1 million for 100- plus nonprofit organizations in the state. From its inception in 1952 through this year’s competition, the championship, won by the likes of Sam Snead, Arnold Palmer, Billy Casper, Lee Trevino and Greg Norman, will have donated more than $30 million to charity.

is honored through initiatives. This year, a Wounded Warrior Threesome will play alongside a PGA TOUR professional in the Celebrity Pro-Am, a Military Caddie Program will let active-duty personnel caddie for a professional in the pro-am, and the new Operation Shower event will give expectant military wives a baby shower in the Patriots’ Outpost.

PGA TOUR Live@
Thursday, June 21-Sunday, June 24
11 am - 6 pm

FOLLOW ONLINE ACTION PGATOUR.com’s Live@ includes live, streaming video from the 15th and 17th holes. There will be live Twitter reports, plus a roving reporter on site. You can also follow all of the action at Facebook.com/TravelersChampionship or Twitter.com/TravelersChamp.

A mission to engage fans & honor troops. “Hosting some of the world’s top players and creating

“At the core, we never compromise who we are as a golf tournament and we make the competition as good as it can be,” Grube notes. “But we love building off that foundation to use it as a platform to do a lot of important things in the community. We start with that prospect and go forward, and we think we hit all the right notes when it’s done.” z

READY FOR THE CHALLENGE? TravelersChampionshipChallenge.com features an online game that lets you “play” TPC River Highlands’ toughest stretch of holes—Nos. 15 through 18.